Using Customer Testimonials
By Siân Morgan-Owen
Using Customer Testimonials
Using customer testimonials (customer generated content) is a great way to build trust with your customers and create a positive service/product history. They show that you/your product does what you say it does.
If you are not asking your clients to provide you with testimonials, feedback or reviews then you should start STRAIGHT AWAY.
Testimonials shouldn’t be salesy and always authentic. Testimonials should be unbiased and reflect an honest opinion of the experience of the author.
Permission
Always make sure you have permission from the customer to use the testimonial on your social media platforms and website.
I great way of putting it you will link their website to the testimonial from your website giving them a great website backlink which will help their SEO.
You can tag them in social media giving them exposure to your audience whilst you also get in front of their audience. Supporting you both with credibility and trust.
Share It!
Share your review/testimonial across all of your platforms. Canva have some fantastic templates for testimonials. Repurpose them and even have a specific day on Social Media such as #TestimonialTuesday or #ThankYouThursday.
Check out our Dazlr Studio for more Canva done-for-you templates.
Scatter them in strategic places across your website.
Include them on your email campaigns.
If you’re a review collector then make sure your website has links to your Google, Facebook, Trustpilot etc.
Respond
If you request reviews on a review platform or social media make sure you respond to the reviews. Leave a sincere thank you.
Always respond to negative comments in a positive way and don’t get caught in a battle.
Conclusion
You should always be asking and collecting UGC (User Generated Content) like customer stories, reviews and testimonials. It provides fresh content for your digital platforms and shows you are a brand to trust.
