A LinkedIn newsletter is a long-form piece of content you publish directly on LinkedIn. Subscribers get notified every time a new edition goes out — in-app, by email, and in their LinkedIn feed. It's one of LinkedIn's most powerful tools for building authority and staying top-of-mind with your audience, but most people aren't using it strategically (which is exactly why it works so well when you do). I write about how to use them properly all the time — read the blog here or subscribe to my LinkedIn newsletter to see one in action.

A regular post disappears into the feed within hours. A newsletter sits in your subscribers' inboxes, sends them a push notification, and lives on a dedicated page that grows over time. Posts are great for reach in the moment; newsletters are for building a permanent, owned audience that LinkedIn helps you stay connected to. The two work brilliantly together — which is why our packages do both. For a deeper dive into how they work, have a read of the blog.

If your customers are on LinkedIn, yes. They're particularly powerful for service-based businesses, consultants, coaches, B2B founders and anyone selling expertise. The subscriber model means you build an audience that actively chose to hear from you — which converts dramatically better than chasing strangers in the feed. There's loads more on this in our blog.

Fortnightly. Every package is built around fortnightly newsletters because this creates the strongest balance between visibility, consistency and sustainability. Weekly often becomes overwhelming, monthly usually isn't enough to build momentum — fortnightly is the sweet spot.

Yes. Everything is written around your tone, personality, expertise and opinions. The strategy session at the start is partly about capturing how you naturally communicate, so what you publish sounds like you on a good day — not generic, not corporate, not like every other "AI-written" piece floating around LinkedIn.

No, and most clients don't when we start. That's the whole point of the strategy session. We map out your goals, offers, launches, content direction and visibility priorities for the next three months, so when writing begins, every piece is pointing somewhere strategic.

Strategically, yes — for parts of the process. But this is not generic AI-written content. Everything is refined, structured and shaped around your expertise, audience and business goals. If you've spotted a "ChatGPT newsletter" on LinkedIn, you'll know what we're not doing.

Yes — that's what the LinkedIn Visibility System does. You get repurposed LinkedIn posts created from each newsletter, with extra platform support available through the Content Engine package. One newsletter becomes a fortnight of joined-up visibility.

Because consistency matters more than volume. LinkedIn newsletters build authority and visibility over time — one or two newsletters in isolation rarely create meaningful traction. Three months is the minimum window to see momentum properly.

Most clients continue with us on a rolling basis — because by then, the momentum is real and stopping feels counterproductive. There's no auto-renewal lock-in. We talk towards the end of month three, look at what's working, and decide what comes next together.