Our Partnership with

Carol Deveney

Successful 6-Figure Launches & Ongoing Business Growth Support

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Challenge Launches

A challenge launch is an engaging way to build excitement and generate leads for your product or service. It involves running a free, time-limited event (usually 3-5 days) where participants learn valuable insights related to your offer.

Engage, Convert, and Thrive

During the challenge, you engage with your audience, build trust, and guide them towards a paid solution at the end. It’s a great strategy for creating buzz, nurturing leads, and driving conversions.

On the banks of Loch Tay

From Retreat to Results

It all started at a retreat in Scotland, where I first met Carol Deveney. After a few days of networking and sharing ideas, Carol approached Digitally Dazzling® for support with the launch of her signature online group program the following year. Initially, she had partnered with Lisa Johnson’s team to manage the online challenge and affiliates, but she needed extra assistance with tasks like affiliate registration, masterclass setup, and managing participants.

Revising the Launch Strategy for Success

As the launch drew closer, Carol reassessed her needs and decided that she could streamline operations by working solely with Digitally Dazzling®. With affiliates like Lisa Johnson, Charlie Day, and Lauren Prentice promoting the program, we had to prepare for a high level of engagement.

Overcoming Time Zones & Keeping Momentum

With Carol based in Canada for the launch and us in the UK, the time difference started out a little problematic but we made is work in our favour. Throughout the challenge week and sales period, we ensured real-time interaction with participants, maintained high energy levels, and motivated affiliates with a sales leaderboard. Our efforts paid off, leading to an impressive 6-figure launch—exceeding expectations.

Expanding Services Beyond Launch Support

Following the successful launch, Carol enlisted our help for ongoing business support. Digitally Dazzling® began managing her social media, developing her website, creating digital products, and handling community engagement. This comprehensive approach allowed Carol to focus on growing her brand while we took care of the technical and marketing aspects.

Carol Deveney Social Media
Project Managing a Complete Launch

The Second Year

The following year, Carol asked us to step in again, but this time she wanted us to project manage the entire process. This meant everything from system setups to liaising with the sales team. We took charge of every detail, opting not to use affiliates this time, which allowed for more streamlined communication. Sharing the same time zone made things easier.

Driving Engagement & Conversion with Strategic Planning

Our pre-launch efforts included:

  • Developing a consistent social media campaign to build awareness.
  • Setting up robust systems to handle registration and communications.
  • Nurturing the audience weeks before the launch to warm up leads.
  • Preparing engaging group content to keep the energy high throughout the challenge.

Carol also decided to have a rebrand which made things more interesting.

When the doors opened, 1,000 eager participants joined the challenge. We kept the energy buzzing, not only during the challenge but throughout the entire sales week. One important strategy was bringing in past successful participants to share their stories, helping potential customers see the program’s real-world impact. We listened, adapted, and ensured the group felt engaged, supported, and excited.

Collaborating with Industry Experts for Seamless Execution

We managed the tech setup in collaboration with Kim Scotland and worked with Charlie Day on the sales front. This combined effort ensured a smooth, problem-free launch that, once again, led to a 6-figure success—this time with an impressive 11% conversion rate.

Since then, our work with Carol hasn’t stopped. We’ve helped her run mini-launches, designed and marketed digital product packages, and continued to support her online business growth.

Tech That Powers Successful Challenge Launches

Kartra: The All-in-One Solution

For Carol's initial launch, we utilised Kartra, an all-in-one platform that managed everything seamlessly—landing pages, product setup, email campaigns, and affiliate management. This streamlined approach meant we could oversee all aspects of the launch under one system, ensuring everything was organised, efficient, and easy to track.

A Customised Setup

By the time of the second launch, Carol transitioned to a more tailored tech stack. We moved to WordPress, using MemberPress for membership management, and integrated Stripe links for straightforward, secure payments. Mailchimp was used to handle the email sequences, allowing for more flexibility and a personalised approach to audience engagement.

Building and Nurturing the Audience

Effective audience building was essential, and we leveraged ScoreApp to create a quiz that attracted and qualified leads before the challenge began. Using Zapier, we connected ScoreApp directly to Mailchimp, ensuring a smooth flow of data so participants received timely follow-ups and nurturing emails, boosting engagement and interest well before the event kicked off.

launch like a legend!

Whether you’re looking to manage a massive online launch or need ongoing digital marketing support, Digitally Dazzling® has the expertise to help you succeed. From strategic planning and content creation to project management and tech setups, we handle the behind-the-scenes work so you can shine.

“Siân, I know that you don’t love blowing your own trumpet, so I really want to blow your trumpet!

I want to say to people, if they’re looking to have a successful stress free launch, especially if they’re looking to go from five figure launch up to six figures, then you really are the online business manager that will get them there and also support them afterwards.

I look forward to how much more we can do and work together in the future.”

Carol signature
Carol has a lot to say about how we supported her 6-figure launch
How we supported Carol's 6-Figure Launch
launch user experience & last minute rebranding
Sian is super organised and professional
If I recommend Sian she won't have capacity for me!
From lead generation to launch

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From Lead generation to launch

Book a call

book now